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    Winemaker

    Amir Bechar

    Discipline
    Winemaker
    Portrait of Amir Bechar

    Portrait of Amir Bechar

    i. Biography

    Amir Bechar works in a line where winemaking, house direction, and brand-building are held in the same hand. At Majolia in Lyon, that means the craft is not treated as a separate layer from the project itself; it is the mechanism through which the house takes shape. Lyon gives that work a fitting context: a city where restraint, finish, and control carry weight, and where the standard is set in the details.

    The Climb

    The role at Majolia brings together founder, CEO, and winemaker in Amir Bechar. Read as a trade position rather than a title stack, that combination points to responsibility across the full length of the work: establishing the project, setting its direction, and then carrying that direction into the wine itself. For Majolia, the result is a house defined not only by what it says, but by what it is able to put into the bottle.

    Today

    At Majolia in Lyon, Amir Bechar works as winemaker in a setting where precision has to be legible in the finished wine. The job sits at the point where style is translated into texture, balance, and clarity. Lyon suits that approach. It is a city associated with refinement, and Bechar’s place there reads as a practical one: current, grounded, and accountable to the glass.

    Career - Founder & CEO / Winemaker, Majolia, Lyon, France

    Signature

    The signatures under Amir's name are LE MAJOLIA: le Gamay sans alcool qu'on attendait!, LE MAJOLIA - LE CHARDONNAY, and LE MAJOLIA - LE CHARDONNAY PÉTILLANT. Taken together, they show a house working with varietal identity and with more than one expression of Chardonnay, including a sparkling form. LE MAJOLIA: le Gamay sans alcool qu'on attendait! Signals a non-alcoholic Gamay positioned as an answer to demand already in the market. LE MAJOLIA - LE CHARDONNAY and LE MAJOLIA - LE CHARDONNAY PÉTILLANT present Chardonnay in still and sparkling versions. The naming is direct, and the range suggests a maker interested in clarity of style rather than ornament.

    FAQ What is Amir Bechar known for? Amir Bechar is known as the winemaker of Majolia in Lyon. What are Amir Bechar's most notable roles? His notable role is winemaker. What is Amir Bechar's craft? Winemaker, Majolia (Lyon).

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