Wine luminary
Cheryl Durzy
- Discipline
- Wine luminary
i. Biography
Cheryl Durzy’s work sits at the point where family wine businesses, sales, and company-building overlap. In 2016, she founded LibDib and has served as Chief Executive Officer ever since, while also holding the role of Vice President of sales and marketing at Clos LaChance Winery. Those two positions place Cheryl Durzy in both an established winery structure and a company of her own, with the practical range that comes from moving between operations, markets, and brand stewardship.
The Path
Wine training gave Cheryl Durzy a formal frame for work that also began in a family company. She trained at Court of Master Sommeliers, bringing structure and discipline to her understanding of the trade. That early access to sales and marketing at her parents’ growing wine company gave her an applied education in how the business actually moves. From there, Cheryl Durzy built a career across sales, marketing, leadership, and company formation, with each role reinforcing the next.
The Work Today
Since 2016, Cheryl Durzy has led LibDib as Chief Executive Officer and founder, carrying the responsibilities of a company that depends on constant coordination between strategy and execution. At Clos LaChance Winery, her work as Vice President of sales and marketing keeps her tied to the family operation that first opened the door to the business. Together, those roles show a career built on continuity: one part inherited context, one part self-directed structure.
Career - Vice President of Sales and Marketing — Clos LaChance Winery, Foothills of the Santa Cruz Mountains - Chief Executive Officer and Founder — LibDib (2016–present) Education: Court of Master Sommeliers
Signature
Cheryl Durzy’s signature dishes include MommyJuice Red, MommyJuice White, Pool Party Pink, and MommyJuice Wines. The names are direct and branded with enough clarity to function as product identifiers, which is part of the point: they read as personal, memorable, and built to carry a recognizable identity through the market.
In Their Words “In 1999 I was a young pup and my parents gave me the opportunity to work in sales and marketing at their growing wine company.”
FAQ What is Cheryl Durzy's current role? As of 2026, Cheryl Durzy is Chief Executive Officer and Founder. Where did Cheryl Durzy train or study? Cheryl Durzy trained at Court of Master Sommeliers.
