Feroze Merchant

Coming Up

The record points to two linked functions in luxury and spirits: brand stewardship and judging. In 2016, Feroze Merchant was Head of Luxury at USL Diageo, a post that sits inside a category defined by presentation, control, and the management of premium positioning. That same year, he was also a judge at the Diageo Reserve World Class India Finals in Bangalore, where the work shifts from brand building to assessment. Read together, the entries place him in a part of the trade where authority is public, standards are visible, and judgment carries weight. The public profile is brief, but the roles are specific. Being named Head of Luxury at USL Diageo in 2016 signals responsibility for a high-value segment within a major spirits business. Being listed in 2016 as a judge at the Diageo Reserve World Class India Finals in Bangalore signals participation on the other side of the table, where expertise is applied in real time. The outline is narrow, but it is clear: this is a career snapshot rooted in luxury management and formal evaluation.

Where They Are Now

No current role is listed. Profile stops at 2016, so the record does not extend beyond those two entries. What remains public is limited to the named positions: Head of Luxury at USL Diageo in 2016, and judge at the Diageo Reserve World Class India Finals in Bangalore in 2016.

Career - Head of Luxury — USL Diageo (from 2016) - Judge — Diageo Reserve World Class India Finals (from 2016)

FAQ Where did Feroze Merchant work before? Feroze Merchant's earlier career included USL Diageo and Diageo Reserve World Class India Finals.