Portrait of Jason Sellers
i. Biography
The Path
At Laughing Seed, Jason Sellers worked as head chef, a post that sharpened the discipline and steadiness behind his cooking. The role mattered less as a marker than as a working room for technique, where direction and restraint began to take shape in the same kitchen. The length of that stretch matters in trade terms: it lets a cook refine decisions, repeat them, and let the kitchen settle into a clear point of view season after season.
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The Work Today
In 2024, Sellers is chef at Plant in Asheville, North Carolina, while continuing as co-owner. That continuity since 2011 points to a kitchen practice built on daily service and long memory, with leadership that comes from staying present in the room rather than resetting it.
Signature
Ensalada César Chávez and berger are named as Jason Sellers’s signature dishes. The pairing suggests a direct style: dishes with recognizable form, clear naming, and enough character to register without ornament. They sit within a vegetarian practice that has become more defined over time.
In Their Words “At some point I said all right I'm going to try to be a better vegetarian cook.” “I opened plant in 2011, so we'll turn 13 this August.”
Acclaim
James Beard Foundation semifinalist, Best Chef Southeast (2024) is the recognition attached to Sellers’s work. In trade terms, that kind of nod tends to follow repetition done well: a long-running restaurant, a steady hand, and a point of view that has held up over time.
FAQ
Asked of Jason
Where did Jason Sellers work before?
Jason Sellers's earlier career included Laughing Seed.
What recognition has Jason Sellers received?
James Beard Foundation semifinalist, Best Chef Southeast (2024).
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Every Sunday we send a lead story and up to four more about the chefs, winemakers, sommeliers and hoteliers behind the restaurants, bars, wineries and hotels we cover.
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