Laura Jewell

The Essentials International trade visits, as Laura Jewell frames them, are a practical way to build understanding of modern Australian wine and to connect Australian producers with influential buyers and sommeliers. Their value is immediate: a tasting can open the conversation, but the context of the region, the people behind it, and the range of styles on offer gives that conversation weight. Australian wine, in her telling, is not one fixed message but a set of distinct voices, textures, and expressions. By experiencing Australia’s regions firsthand, meeting producers, and taking in the diversity of the country’s wine offering, visitors can build understanding, affinity, and preference for Australian wine. Laura Jewell puts emphasis on direct encounter — on what changes when trade moves beyond the tasting room and into wine country itself. The shift is from judging wine in isolation to knowing it in context, and in a crowded international market, that familiarity carries real commercial value.

In Their Words “International trade visits provide an important opportunity to build understanding of modern Australian wine and create lasting connections between Australian producers and influential buyers and sommeliers.” “By experiencing Australia’s regions firsthand, meeting our producers and exploring the diversity of our wine offering, we’re helping to build understanding, affinity, and preference for Australian wine.”