Logan Plant

Logan Plant works with the team on beers and innovations at Beavertown Brewery in London, United Kingdom. The work is practical and collaborative, centred on tanks, recipes, taprooms, and the daily keeping of beer as both product and culture. Since 2022, Plant has been part of the shared process of making and developing beers, with attention to what can be improved, what can be explored, and what still earns its place in the glass.

Earlier work in performance shaped Plant’s approach. As frontman at Sons of Albion, timing, room control, and repeatable energy were part of the job. Those skills later carried into beer and hospitality, where cadence, identity, and public contact also mattered. The move from stage to brewing was not a break from those disciplines but a shift in how they were used. Plant founded Beavertown Brewery in Tottenham, north London, England, and led it from 2011 to 2022.

That work centred on beer with a clear public face, with names built for recognition and a brewery identity tied to place rather than abstraction. Tottenham was the working ground for experimentation, identity, and the physical reality of brewing. The focus was on production that could be recognised, discussed, and remembered. Plant also founded Duke’s Brew & Que in Haggerston, East London, from 2012 to 2017. That hospitality setting widened the test conditions for the beer.

Beer moved from production into service, where it was poured, ordered, discussed, and judged in the room. The pace and immediate audience response of hospitality added another layer to the work of making beer public. Plant was also director at TP & Munch Ltd until 2022. Across these roles, the common thread was a move from performance into production, with immediate audience feedback giving way to the slower discipline of recipes refined, brands shaped, and daily decisions that determine what reaches the glass.

Named Beavertown beers associated with Plant include Gamma Ray, Neck Oil, Bloody ‘Ell, 8 Ball, and Smog Rocket. These beers reflect a direct public positioning, with vivid names and a clear separation from anonymous category work. They show beer handled as product, brand, and public object at the same time. Gamma Ray is the beer Plant singles out most directly and describes as “our lead hero.” Plant says it is “the staple that keeps us going,” and gives it as 45 percent of production.

That makes Gamma Ray the clearest marker of recognition here, defined by its centrality inside the brewery and its weight in output. Plant’s own account of his interest in beer traces back to growing up in the West Midlands, where he was dragged around many of the old pubs of the Black Country by his dad. He says that he eventually fell in love with the beer. That early infatuation links to the later work: a route from performance into brewing, from audience to product, and from personal interest into the shared labour of making and developing beer.