Winemaker
Reina family
- Discipline
- Winemaker
i. Biography
The Reina family business is built on movement: outward, onward, and across borders. Ninety per cent of its trade is abroad, and that scale of export shapes the way the company thinks and works. Its reach is international first, local second, with a business model tuned to different tastes, expectations, and rhythms rather than a single market. Experimentation sits inside that routine. The company says it is always doing new things, and for a long time it has been used to thinking globally, so trying new things has become part of the work rather than a break from it.
The Essentials That global remit is the backbone of the role. With most of the business outside Italy, the company works from a broad field of possibilities rather than a narrow domestic frame. Distance is part of the method here: different markets bring different demands, and the business has built its habits around curiosity and adaptation. In the company’s own terms, experimentation is not saved for special moments; it is part of the everyday fabric of the work, a steady discipline rather than a passing flourish.
Signature
Reina's signature dishes include Disaronno Riserva.
In Their Words “The company is always doing new things. Ninety per cent of our business is abroad, so for a very long time we have been used to thinking about the rest of the world – thinking in a global way – and we are always trying new things.”
FAQ What is Reina family known for? Leading a business with most of its activity abroad and a habit of trying new things. Who is Reina family? The Chief Executive Officer of the company, directing a business that thinks beyond one market.
