Winemaker
Roland Velich
- Discipline
- Winemaker
- Based in
- Großhöflein, Austria

i. Biography
Roland Velich works at Weingut Moric in Großhöflein, where family inheritance is not treated as backdrop but as working material. The center of that craft is Blaufränkisch, and in Blaufränkisch Jagini the grape becomes the clearest measure of his approach: site first, texture second, ornament last. The result is less a personality exercise than a steady practice of reading fruit, parcel, and place.
The Path
Roland Velich has been owner, estate manager, and winemaker of Weingut Moric since 2001. That continuity matters in winegrowing: long tenure gives a maker time to compare seasons, parcels, and vine response, then adjust with restraint. Coming from a winemaking family, he has carried that inheritance forward as a working discipline, built through repeated observation and refinement rather than fixed formula.
The Work Today
At Weingut Moric in Großhöflein, Roland Velich keeps the focus on clarity and site expression. The aim is not to smooth over origin, but to leave it legible in the glass. His wines are shaped around the details that separate one parcel from another: the grain of the soil, the way a site comes through the grape, and the balance between ripeness and restraint. Blaufränkisch sits at the center of that method, and it is through this variety that his thinking is most plainly read.
Signature
Roland Velich's signature wines include Moric Blaufränkisch Reserve, Blaufränkisch Neckenmarkter Alte Reben, Lutzmannsburg Alte Reben, Ried Meissner, and Blaufränkisch Jagini. Together they show the span of his work without changing the underlying brief: keep Blaufränkisch at the center, and let vineyard origin remain visible. Each bottle sits within the same field of practice, but with a different parcel speaking through it.
In Their Words “I am looking for "goût de terroir": a combination of the taste of the grape and the soil type.” “I want to taste the different parcels where the vines are planted in my wines.” These lines put the craft in plain terms. The target is not just varietal flavor, but the meeting point between grape and ground; not just wine, but the differences that parcels leave behind. Roland Velich is working toward precision that does not flatten variation, with each site asked to hold its own register.
Acclaim
Roland's honors include Falstaff Winemaker of the Year (2023). The award tracks with the discipline evident across the work: steady attention, repetition over time, and a refusal to let Blaufränkisch lose contact with place.
Profile updated July 2026
FAQ
Asked of Roland
What recognition has Roland Velich received?
Falstaff Winemaker of the Year (2023).
What is Roland Velich known for?
Blaufränkisch.







