Winemaker
Sergio Cruz
- Discipline
- Winemaker
- Based in
- Arandas, Mexico

i. Biography
The Path
Tequila distillation at Feliciano Vivanco y Asociados / NOM 1414 in Arandas, Mexico is Sergio Cruz’s field of practice: one producer, one NOM, one place. The work is defined by control at each step, where the task is to carry raw material through distillation into a finished spirit without losing the producer’s character.
The Work Today
At NOM 1414, Sergio Cruz’s work as Master Distiller stays close to process. In tequila, the discipline is in the details: managing the stills, holding the line on consistency, and keeping the producer’s identity intact from batch to batch. At Feliciano Vivanco y Asociados in Arandas, Mexico, the role is both technical and custodial, with reputation built through repetition done well.
Career - Master Distiller — Feliciano Vivanco y Asociados / NOM 1414, Arandas, Mexico
Signature
Viva Mexico, Trulussó, and Lost Lore Valley Blanco are the named expressions tied to Sergio Cruz’s work. They are the clearest markers of his portfolio and the most direct evidence of the distillation work carried out at Feliciano Vivanco y Asociados / NOM 1414. Read together, they place his practice within tequila and within the specific language of that producer.
Acclaim
The recognition here is practical: responsibility for distillation at a named tequila producer and NOM. Sergio Cruz’s standing comes through the trust placed in the role itself, and through the precision required to keep production consistent at Feliciano Vivanco y Asociados / NOM 1414 in Arandas, Mexico.
FAQ What is Sergio Cruz's current role? As of 2026, Sergio Cruz is Master Distiller. What is Sergio Cruz known for? Tequila distillation at NOM 1414.