Other
Tze Sam
Master of Wine
- Discipline
- Other

i. Biography
Tze Sam is Head of Marketing at Élevage Wines and earned the Master of Wine credential in 2021, a milestone that reflects both discipline and deep engagement with the world of wine. Their path has been shaped by a measured, attentive progression through leadership and client-facing roles, with an education at London Business School in London, England, United Kingdom providing the foundation for a career that would come to move with quiet assurance across industries and responsibilities.
Coming Up
Tze Sam trained at London Business School, in London, England, United Kingdom, where the contours of a professional life began to take shape with the kind of steady focus that often defines lasting careers. From there, Sam’s work unfolded through a sequence of roles that spoke to both operational precision and the ability to connect with people and institutions alike. Sam went on to serve as president at Oxford and Cambridge Alumni Wine Society, a position that placed them at the intersection of wine, community, and leadership. The role sits alongside their later achievement as MW Candidate - stage 3 (rp) at Institute of Masters of Wine, a stage that signals the rigor and seriousness of their continued study. Earlier professional experience also includes Client Services Director at Jellyfish, where the emphasis would have been on responsiveness, coordination, and the careful management of relationships, and Client Services Director at The ASO Co I App Store Optimization, another role grounded in service, strategy, and close attention to detail. Taken together, these appointments trace a career built not in abrupt leaps but in deliberate steps, each one adding another layer of experience. The throughline is clear: a professional profile shaped by leadership, service, and the capacity to operate comfortably in settings that demand both polish and adaptability.
Where They Are Now
Sam now leads marketing at Élevage Wines, where the title of Head of Marketing suggests a role that sits at the center of how the estate presents itself to the world. In wine, marketing is rarely just promotion; it is also interpretation, tone, and the shaping of identity. Sam’s background—spanning wine organizations, client services, and rigorous professional development—gives that work a sense of breadth and fluency.
Honors
Master of Wine, 2021.
Profile updated July 2026
FAQ
Asked of Tze
What is Tze Sam's current role?
As of 2026, Tze Sam is Head of Marketing.
Where did Tze Sam train or study?
Tze Sam trained at London Business School.
What recognition has Tze Sam received?
Villa Maria Award; outstanding knowledge and understanding of viticulture.



