Alexander Rainer

The Path

Alexander Rainer has run the Rochelt Distillery since 2003, working inside a family business shaped by continuity rather than display. The role sits in a daily practice of distillation, cellaring, and standards kept under close control.

The Work Today

The work allows little room for improvisation. Rainer oversees fruit brandy distillates made to preserve the character of fruit through careful distillation and slow maturation. In that setting, restraint matters most: the skill lies in drawing clarity from fruit without flattening what makes it distinct. His own account of the process is direct. "The actual process is all very simple," he says, and the line reads as discipline rather than ease. Here, simplicity means a method reduced to essentials: fruit, patience, precision, and a refusal to compromise on quality. That approach is visible in the named expressions associated with his work. Wachauir Marille, listed as an official expression in 2010, places apricot at the center and signals the care required to keep its character intact. Wilde Vogelbeere 2017, a wild rowanberry distillate cited as a tasting example, shows how the same method can move across fruit while staying tied to the fruit’s own texture and identity.

Career - active in the family business — Rochelt Distillery (2003–present) - runs the family business — Rochelt Distillery

Signature

Alexander's signature wines include Wachauir Marille, Wilde Vogelbeere, and Weichesel. Together, they sketch a profile built on fruit expression, precision, and the quiet confidence of a house that knows exactly what it is trying to preserve.

In Their Words “The actual process is all very simple.”

Acclaim

Recognition here sits in the specificity of the distillates themselves. Wachauir Marille, Wilde Vogelbeere 2017, and Weichesel are named expressions tied to fruit, vintage or identity, and to a distilling culture rooted in Tyrol. Their naming asks for close reading: these are products defined by precision, not abstraction. As CEO, Rainer’s standing rests on continuity as much as on leadership. He leads a family business whose standards are stated in uncompromising terms, and whose reputation comes from the disciplined pursuit of pure fruit character. At the Rochelt Distillery in Fritzens, the work is defined by slow maturation and exacting attention to detail.

FAQ What is Alexander Rainer's current role? As of 2026, Alexander Rainer is CEO. What is Alexander Rainer known for? Fruit brandy distillates.