Barrie Larvin

At a Glance “I came to see what's happening in wine here so that I can anticipate new trends,” Larvin said. That is the working brief of a buyer: watch closely, read patterns early, and make decisions before the market has fully caught up. The line suggests a trade mindset built on attention rather than noise, with taste measured against movement in buying habits and what is starting to land with drinkers.

Signature

The name functions as a direct statement of authorship: a selection built from the standards Larvin has applied in buying big for the Rio, now carried forward as a branded offering. What matters here is the filter. The emphasis is on discernment, on choosing bottles to a defined point of view rather than chasing scale.

In Their Words “I think I created quite a project at the Rio. I'm glad I was able to start that one off, but I'm happy to be going on to other things.” The comment speaks to a completed buying and programming effort, one Larvin sees clearly enough to step away from without dressing it up. There is acknowledgment of the work done at the Rio, and a practical readiness to leave it in place and move to the next task. That is often how strong programs are handed off: cleanly, with the work allowed to stand on its own. “Since I've really been buying big for the Rio, I've always wanted to have one of my own products on the market.” This is the core of the shift: from selecting for a house account to putting his own selection into the market. Larvin ties the wish to his experience buying at scale, which gives the line its weight. It is not abstract ambition; it is the next step for a buyer whose work has long been defined by judgment, range, and the ability to choose well for others.