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    Trade Director of Culture and Lifestyle

    Colin Asare-Appiah

    Trade Director of Culture and Lifestyle, Bacardi

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    Trade Director of Culture and Lifestyle

    Made By record

    Awards & recognition

    4 total

    2 winners

    Tales Spirited Awards logoTales Spirited AwardsWinnerBest U.S. Bar Mentor2025Wine Enthusiast logoWine EnthusiastHonoreeFuture 40 Tastemakers2025Tales Spirited Awards logoTales Spirited AwardsRecipientTales Visionary Award2024Tales Spirited Awards logoTales Spirited AwardsWinnerBest American Brand Ambassador2016
    Portrait of Colin Asare-Appiah

    Portrait of Colin Asare-Appiah

    i. Biography

    Colin Asare-Appiah is a Ghana-born, London-raised hospitality and spirits professional based in New York, known for his work as a bartender, educator, and brand ambassador. He is currently Trade Director of Culture and Lifestyle at Bacardi and has also served as Senior Portfolio Ambassador and Advocacy Community Director there. He co-founded the London Academy of Bartending, co-created the AJABU Cocktail & Spirits Festival in South Africa, and won Tales of the Cocktail’s 2016 Best American Brand Ambassador award plus its 2024 Visionary Award.

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