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Don Cenobio Sauza
Master distiller / blender
- Discipline
- Other
i. Biography
Tequila, Jalisco, Mexico is the fixed point in this profile: the place where the Sauza name was attached to founding, acquisition, and house identity. In 1873, Don Cenobio Sauza founded La Perseverancia there, establishing an enterprise whose name and location remain the essential facts. The craft record here is not broad chronology; it is the placement of a founder in a specific tequila town at a specific year. Distillery continuity also runs through 1873. La Antigua Cruz, one of the oldest distilleries in the town, was acquired by Don Cenobio Sauza before its later renaming. The sequence matters in trade terms: an existing distillery with local history moved into new ownership, then into a renamed future. Record is spare, but it centers on control of place, name, and production identity. House formation came in the same year with Casa Sauza. La Perseverancia founded in Tequila, Jalisco, Mexico; La Antigua Cruz acquired before its later renaming; Casa Sauza established in the same year — these are the working facts that define Don Cenobio Sauza’s role. His profile is that of a founder whose importance is carried by named houses and a single concentrated year.
Signature
Signature, in this record, is carried by Ya Sauza and Sauza Tequila. The names are direct identifiers rather than decorative claims: they keep the Sauza name attached to the product record and to the founding geography of Tequila, Jalisco, Mexico. Don Cenobio Sauza founded La Perseverancia in 1873, acquired La Antigua Cruz in that same year before its later renaming, and saw Casa Sauza established alongside it. The fixed facts are place, year, role, and name: founder in Tequila, Jalisco, Mexico.
Profile updated July 2026
FAQ
Asked of Don
Where does Don Cenobio Sauza work?
His founding work was in Tequila, Jalisco, Mexico.
Who is Don Cenobio Sauza?
He is The Founder of La Perseverancia.
