Francois Joubert

The Path

Distilling sits at the center of Francois Joubert’s work, but the line to it runs through both cellar and boardroom. Training at University of Pretoria and University of South Africa/Universiteit van Suid-Afrika came before an Assistant Winemaker post at Vergelegen Estate (2005–2009), then a series of analyst roles that shaped the business side of the trade: Fourier Approach (2010–2011), FSPInvest/Imara SP Reid (2011), FSPInvest (2011–2016), and Investique Consulting (2016–2017). Since 2018, that mix of production and finance has been put into Incendo Distillery in Hartbeespoort, South Africa.

The Work Today

Since 2018, Joubert has led Incendo Distillery in Hartbeespoort, where the distillery has become the main expression of his career. The work is built around distilling, with the company he founded carrying that focus forward.

Career - Founder — Incendo Distillery (2018–present) - Assistant Winemaker — Vergelegen Estate (2005–2009) - Business Analyst — Fourier Approach (2010–2011) - Investment Analyst Intern — FSPInvest/Imara SP Reid (2011) - Investment Analyst and Editor — FSPInvest (2011–2016) - Private Equity Analyst — Investique Consulting (2016–2017) Education: University of Pretoria; University of South Africa/Universiteit van Suid-Afrika; University of South Africa/Universiteit van Suid-Afrika; University of Johannesburg

Signature

Francois's signature wines include Barrel And Bean Liqueur, Double Barrel Rooibos & Umondi Brandy, Giniper Sloe Gin, Giniper Citrus And Fynbos Gin, and Magalies Classic Gin.

Acclaim

Recognition for Joubert is framed in plain terms: "Our hard work pays off."

FAQ What is Francois Joubert's current role? As of 2026, Francois Joubert is Founder. Where did Francois Joubert train or study? Francois Joubert trained at University of Pretoria and University of South Africa/Universiteit van Suid-Afrika.