Juan Domingo Beckmann Legorreta

Juan Domingo Beckmann Legorreta is a Mexican businessman and tequila executive who serves as Chairman of the Board and Chief Executive Officer of Becle, the parent company of José Cuervo. He began his career at the company as Manager of Tequila Centenario, later became Manager of New Product Development, and launched José Cuervo Reserva de la Familia before taking the CEO role in 2002. Company bios say he has a business administration degree from Universidad Anáhuac and has 28 years of industry experience; under his leadership, Becle has received the Premio Nacional de Exportación and Premio Nacional de Calidad.