Winemaker
Lenz M. Moser
- Discipline
- Winemaker
- Based in
- Shandong, China

i. Biography
The Climb
Training at Klosterneuburg gave Lenz M. Moser the technical base for a career that moved between established European producers and later international work. He went on to serve as General Manager at Lenz Moser Winery in Austria until 1997, then as General Manager of Europe at Robert Mondavi from 1997.
Today
At Château Changyu Moser XV in Shandong, China, the winemaking brief sits with Lenz M. Moser as Chief Winemaker, alongside consulting and winemaking-adviser work at Changyu. The same portfolio also includes co-founding LAURENZ V. and founding Lenz M. Moser PROJECTS.
Signature
Moser XV Cabernet Sauvignon, Moser Family Cabernet Sauvignon, Grand Vin, Purple Air Comes from the East, and White Cabernet Ningxia sit within the set of signature wines associated with Lenz M. Moser. The range points to a portfolio built across Cabernet-led bottlings and place-specific labels.
In Their Words “I have to admit that the result was average, because at that time Chinese wines were, to put it mildly, too expensive for the quality they represented.” “My friend recommended China to me as an interesting wine region.”
Recognition
Recognition around Lenz M. Moser is tied to lineage as much as role: he is the fifth generation of the Austrian Lenz Moser wine family and the 15th in the direct line of the Moser family. That family has been in the wine business since 1610.
Profile updated July 2026
FAQ
Asked of Lenz
What is Lenz M. Moser's current role?
As of 2026, Lenz M. Moser is Chief Winemaker.
Where did Lenz M. Moser train or study?
Lenz M. Moser trained at Klosterneuburg.







