Founder
Lily Geiger
Founder, Figlia
- Discipline
- Founder
Portrait of Lily Geiger
i. Biography
Lily Geiger is the founder and CEO of Figlia, a non-alcoholic aperitivo brand launched in 2021. She is a New York–based entrepreneur whose motivation for the brand was shaped by her father's alcoholism and a desire to create a sophisticated zero-proof alternative. Figlia has expanded into retail and hospitality accounts, including restaurants, bars, and stores across the U.S.
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