Robert Rebholtz Jr.

The Path

The title of president and CEO at Agri Beef places Robert Rebholtz Jr. In charge of a business that depends on judgment as much as scale. That kind of post is not just administrative. It demands control over the broad direction of the company while keeping attention on the daily details that determine whether the standard is maintained. The path to that point is one of responsibility, with each decision carrying the pressure of a larger system.

The Work Today

At Agri Beef in Boise, Idaho, the work centers on holding quality to a level that can be recognized outside the company as well as inside it. The line shows what matters in food businesses built around precision: not just making the case for a standard, but having that standard understood by the market. That kind of recognition gives a specific shape to leadership. The $41 burger became a clear signal of what the company was aiming to prove, turning quality into something direct enough for diners to read immediately. For Rebholtz, the value was not novelty for its own sake, but confirmation that the work behind the product had landed as intended.

Career - President and CEO, Agri Beef, Boise, Idaho

Signature

Robert’s signature dishes include the $41 burger. It functions as a clear marker of the company’s quality aims, with its price carrying the first message and the standard behind it carrying the rest. In that sense, the burger is a compact expression of what Rebholtz has chosen to emphasize.

In Their Words “From the success of the $41 burger, we saw the target quality goals we were going after would finally be recognized and accepted.”

FAQ What is Robert Rebholtz Jr.'s current role? Robert Rebholtz Jr. What is Robert Rebholtz Jr. Known for? American Wagyu beef.