
i. Biography
Rodrigo Arizu is CEO and Owner of Viña Alicia in Luján de Cuyo, Argentina, where varietal discipline and sense of place guide the work. The line he uses is direct: “Malbec is the flagship wine, but we want people to know that we can make excellent wines that people can't imagine growing here.” At Viña Alicia, that reads as an operating brief rather than a flourish: keep the region central, and keep testing how far it can go.
The Path
Training at Universidad del Aconcagua gave Rodrigo Arizu the base for a career built on precision. That foundation shows in the way he works now as director and winemaker of Viña Alicia, where oversight and cellar work sit close together. The role requires both management and direct attention to the wine, and Arizu’s path has kept those duties linked rather than separate.
The Work Today
At Viña Alicia, Rodrigo Arizu’s work is shaped by breadth as well as excellence. He keeps the conversation around Argentine wine from narrowing too quickly to the familiar, even while acknowledging Malbec’s central place. That position gives the work its structure: not a rejection of the obvious, but a refusal to let one variety stand in for an entire region. The result is a practice that stays disciplined while making room for more than the expected.
Signature
Rodrigo's signature wines include Tiara, Morena, Brote Negro, and Las Compuertas Malbec. Together, they map the range of his approach: composed, specific, and attentive to difference. The group reflects a producer working from diversification, with each wine positioned to hold its own while staying coherent with the larger program at Viña Alicia.
In Their Words “Malbec is the flagship wine, but we want people to know that we can make excellent wines that people can't imagine growing here.” “We were pioneers in the diversification of varieties and the first in the world to vinify Petit Verdot.”
Acclaim
In Arizu’s own shorter formulation: “We were pioneers in the diversification of varieties.” The phrase names the core of the work at Viña Alicia: range, experimentation, and a willingness to challenge expectation rather than simply repeat what the market already recognizes.
Profile updated July 2026
FAQ
Asked of Rodrigo
What is Rodrigo Arizu's current role?
As of 2026, Rodrigo Arizu is CEO and Owner.
Where did Rodrigo Arizu train or study?
Rodrigo Arizu trained at Universidad del Aconcagua.
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