Sandro Boscaini

Coming Up

In wine, lineage is part of the work. Sandro Boscaini is president and the sixth-generation family leader of Masi, and that role carries continuity as much as authority. At a house built on family succession, the job is not to stand apart from the trade but to hold it steady across generations.

Where They Are Now

The sixth-generation family leader at Masi is also the current point of contact between inheritance and daily direction. In Sandro Boscaini’s case, that means keeping production and stewardship in the same frame: using what came before as working knowledge, not as display. That combination places Sandro Boscaini inside a working tradition where house style, family name, and regional identity have to remain aligned if they are to mean anything in trade terms. Repetition matters in this kind of role. Sandro Boscaini’s career is defined by returning to the same standards, refining them, and carrying them forward through Masi. The result is a profile shaped by family and institution together, with legacy expressed less as narrative than as ongoing practice.

Signature

Campofiorin, Pinot Noir del Re, and Amarone are the wines most closely associated with Sandro Boscaini. Taken together, they show the range of a portfolio while also marking the continuity of a house style that has been maintained over time.

In Their Words “This is the thing: over the years I have seen wine change from being just a consumer product to being a source of pride.” “We have only been talking about how wine is made.”

Recognition

Sandro Boscaini has received Wine Enthusiast, Lifetime Achievement Award of the Year (2024).