Winemaker
Serge Roh
- Discipline
- Winemaker
- Based in
- Vetroz, Switzerland
i. Biography
Serge Roh has been winemaker at Cave Les Ruinettes - Serge Roh in Vetroz, Switzerland, since 1999. The line is also the method: one family cellar, held across decades, with continuity used as a working tool rather than a slogan. In a trade that often rewards movement, Roh’s record points to another discipline — staying with a site long enough to read its habits, build memory into the work, and keep the house character intact.
The Path
Serge Roh trained at Ecole de Changins before joining the family winery at Cave Les Ruinettes - Serge Roh (1987–1999). That period served as apprenticeship in the practical sense: daily repetition, estate routines, and the kind of close attention that comes from working inside a single house. The craft here was less about range than about inheritance, learning how a winery’s identity is maintained through careful, consistent work over time. When he moved into the role of winemaker in 1999, it marked a formal shift inside an already established continuity. Serge Roh became winemaker of Cave Les Ruinettes - Serge Roh (since 1999), and the significance of that change lies in duration: a role sustained long enough to turn repetition into judgment and familiarity into method.
The Work Today
Since 1999, he has led the winemaking there. The central fact remains one of steadiness: one cellar, one family name, one long run in Vetroz. That kind of continuity shapes the work from the inside. It privileges patience, consistency, and the accumulation of practical knowledge over time. The result is a house style held together by long attention rather than reinvention. Roh’s tenure gives Cave Les Ruinettes - Serge Roh a stable point of reference, with each vintage part of the same ongoing line. It is a practice built on repetition refined into instinct, and on knowing the place well enough to keep returning to it.
Signature
Serge's signature wines include Ruinettes Noir.
Acclaim
His own line on vintage and self-correction is concise: "1963 was not a great vintage in wine, and I thought that needed to be remedied."
Profile updated July 2026
FAQ
Asked of Serge
What is Serge Roh's current role?
As of 2026, Serge Roh is Winemaker.
Where did Serge Roh train or study?
Serge Roh trained at Ecole de Changins.
