i. Biography
From Las Vegas to Armani Hotel Dubai, Sin Keun Choi’s work sits in the Japanese line of service kitchens that value control, rhythm, and precision over excess. The throughline is consistency: a Korean chef applying a clear, disciplined point of view across named rooms, with Japanese cuisine as the fixed register and refinement as the standard.
The Path
Working under chef Akira Back in Las Vegas, USA gave Sin Keun Choi an early kitchen environment where standards, timing, and composure mattered from the start. That kind of placement shapes more than a résumé line; it sets the pace for how a chef learns to move, hold standards, and build a style that reads as deliberate rather than decorative. Since 2021, Choi has held the Head Chef post at Armani/Hashi, Armani Hotel Dubai.
The Work Today
At Armani/Hashi, Armani Hotel Dubai, the cooking under Choi stays close to the values that define Japanese cuisine: clarity, order, and restraint. The work is expressed as a matter of technique and edit, not ornament, with the room and the plate following the same measured logic. Choi states that position plainly: "I believe in preparing simple, clean and delicious dishes, which is the essence of Japanese cuisine." That sentence is useful because it names the method without dressing it up. It points to a kitchen language built on directness, where flavor is not buried under noise and the dish is expected to stand on its own terms. He adds that the meal cannot stop at accuracy alone. "I strongly believe that the dining experience should always be fun and enjoyable." Set against his emphasis on simplicity, the line shows a chef who understands that discipline still has to land with ease at the table.
In Their Words “I’m always delighted to be able to present my signature ‘SK style’, whether it’s at an event or when I won Iron Chef Thailand.” “I believe in preparing simple, clean and delicious dishes, which is the essence of Japanese cuisine.”
Acclaim
Sin's honors include Iron Chef Thailand — winner.
Profile updated July 2026
FAQ
Asked of Sin
What is Sin Keun Choi's current role?
As of 2026, Sin Keun Choi is Head Chef.
Where did Sin Keun Choi work before?
Sin Keun Choi's earlier career included Las Vegas.
What recognition has Sin Keun Choi received?
Iron Chef Thailand — winner (2015).
