William Sherer

The Climb

Restaurant floor work is where Wine Service gets pressure-tested. In Monterey, San Francisco, and New York City, William Sherer worked as restaurant floor staff in rooms that demanded quick decisions, close observation, and steady repetition. Those years across different dining scenes taught the practical side of service: how guests move through a room, how timing shapes the table, and how wine supports a meal without getting in its way. What that background produces is composure rooted in repetition. Before Aureole (Las Vegas), and before the Master Sommelier title carried weight in the room, there was the daily discipline of service work: learning the rhythm of a dining room, reading the table, and handling wine with restraint. That experience now shows up in the way Sherer approaches the floor at Aureole. Today, William is Wine Director of Aureole.

Today

Wine Director at Aureole (Las Vegas) is a role that asks for precision under pressure, and William Sherer’s work is built around that demand. The Master Sommelier credential sits at the center of the position, not as a flourish, but as a standard for choosing, presenting, and explaining wine with control. At Aureole, Wine Service functions as part of the room’s structure, and Sherer’s position connects bottle, table, and timing. The work requires technical fluency, but it also depends on how that knowledge moves in service: clearly, efficiently, and without breaking the flow of the meal.

Career - Wine Director — Aureole, Mandalay Bay Hotel and Casino, Las Vegas - restaurant floor staff — Monterey, San Francisco, and New York City

Signature

William's signature dishes include Iberian Remix and KeyKeg. These names point to the way his work is identified in service: concise, specific, and legible to guests and peers. In wine-led dining, such markers become part of the record of a room, the kind of reference that attaches to selection, presentation, and the broader profile of a sommelier’s table presence.

FAQ What is William Sherer's current role? As of 2026, William Sherer is Wine Director of Aureole. What recognition has William Sherer received? James Beard Award for Wine Service (2006). What is William Sherer known for? Wine Service.