
Chef in Residence
Will Bowlby
Chef

Kricket's Soho address at 12 Denman Street is the original permanent home of a restaurant that started as a pop-up and has since grown to four London branches. Holding a Michelin Bib Gourmand since 2024 and ranked in Opinionated About Dining's Casual Europe list across multiple years, it brings southern Indian cooking, Goan, Keralan, Karnatakan, to a mid-price counter format that suits both casual lunches and celebratory dinners.
<h2>Where Modern Indian Cooking Found a Soho Home</h2><p>London's Indian restaurant scene has long been divided between two poles: the white-tablecloth formality of Mayfair houses like <a href="https://www.enprimeurclub.com/restaurants/amaya-london-restaurant">Amaya</a> and <a href="https://www.enprimeurclub.com/restaurants/benares-london-restaurant">Benares</a>, and the neighbourhood curry house that has anchored British high streets for generations. The gap between those two tiers, casual, technically serious, affordably priced, was largely unfilled when Kricket launched as a pop-up before settling at 12 Denman Street in Soho. That original Soho site remains the reference point for a group that has since grown to four London branches.</p><p>The broader shift it represents is worth noting. Across the past decade, a generation of Indian-led and India-influenced restaurants has moved away from the tandoor-and-tikka format toward regional specificity, coastal Keralan seafood, Goan pork traditions, the dried-chilli heat of Karnataka. <a href="https://www.enprimeurclub.com/restaurants/trishna-london-restaurant">Trishna</a> did it with coastal Karnataka and Kerala in Marylebone; <a href="https://www.enprimeurclub.com/restaurants/ambassadors-clubhouse-london-restaurant">Ambassadors Clubhouse</a> takes a different approach in its own register. Kricket's contribution to that movement is a small-plates format that keeps the price point democratic, rated ££, while the the Michelin Bib Gourmand confirms that the cooking operates above what that price implies.</p><h2>The Room and Why the Counter Matters</h2><p>The physical layout of the Denman Street site does a lot of editorial work. A counter running along the open kitchen is the dominant feature of the ground floor, and it is the seat to aim for. Counter dining at this level, watching the kitchen move through service, able to time your orders to the rhythm of what's coming off the pass, turns a meal into something more participatory than sitting at a conventional table allows. The downstairs room has a different character: lower light, more enclosure, a mood that suits late-evening bookings when the kitchen is running at full pace.</p><p>For a celebratory dinner where the occasion matters as much as the food, the counter is the more considered choice. It places you inside the action rather than observing from a remove, which suits smaller groups marking something, a birthday, a work milestone, a first visit to London, more naturally than the formality of a tasting-menu room. Compare the register to, say, <a href="https://www.enprimeurclub.com/restaurants/the-fat-duck-bray-restaurant">The Fat Duck in Bray</a> or <a href="https://www.enprimeurclub.com/restaurants/lenclume-cartmel-restaurant">L'Enclume in Cartmel</a>, where ceremony is the product. At Kricket, the energy is convivial and the format encourages ordering broadly, sharing plates, and returning to the menu more than once through the meal.</p><h2>The Food: Southern India as the Editorial Position</h2><p>Chef Will Bowlby's menu tilts decisively toward India's southern and coastal states. Goan sausage croquettes, Keralan fried chicken with curry leaf mayo, and Karnatakan pork neck appear as signature points of reference. What that list signals is a kitchen interested in the acidic, fermented, coconut-rich, and dried-spice traditions that characterise the Deccan plateau and India's western coastline, quite different from the North Indian Mughlai traditions that dominated London's earlier Indian dining canon.</p><p>The small-plates format suits this kind of cooking well. Southern Indian food has always been structured around multiple dishes eaten simultaneously rather than the sequential logic of European service, and the sharing format at Kricket reflects that. At ££ pricing across the board, the menu allows a table to order widely without the bill becoming a structural conversation. The dining room has earned consistent recognition for its cooking and value, which places it in strong company among serious casual restaurants in central London.</p><p>For context on the Indian dining category more broadly, formats like <a href="https://www.enprimeurclub.com/restaurants/tresind-studio-dubai-restaurant">Trèsind Studio in Dubai</a> and <a href="https://www.enprimeurclub.com/restaurants/opheem-birmingham-restaurant">Opheem in Birmingham</a> occupy the higher-end progressive tier. Kricket's position is different: it is making a case for southern Indian cooking as everyday-accessible rather than aspirational-occasion, while the awards record confirms the execution is not casual in the pejorative sense.</p><h2>Occasion Dining at the Mid-Price Tier</h2><p>There is a category of celebration that formal tasting menus handle badly: the informal milestone, the group dinner where different appetites and budgets need accommodating, the evening where the conversation should dominate and the food should keep pace without demanding attention. Kricket's format is well-calibrated for exactly that occasion type. The ££ price range means a generous order, several plates per person, a bottle of wine, stays within reach of a mixed group. The Bib Gourmand is Michelin's signal for this tier: good cooking at honest prices, which at Kricket means southern Indian technique applied without the premium-room surcharge.</p><p>Soho's geography adds practical value here. The Denman Street address sits at the edge of a neighbourhood dense with bars and late venues, which makes Kricket a natural anchor for an evening that continues after the meal. For visitors, it connects easily to the broader West End without requiring a cab. For groups arriving from different parts of the city, the central location reduces the logistical friction that can accompany dinner plans. <a href="https://www.enprimeurclub.com/restaurants/babur-london-restaurant">Babur</a> in Forest Hill occupies a different neighbourhood register within London's Indian dining picture, neighbourhood-anchored and more southerly, which illustrates how geographically spread the serious Indian cooking in this city has become.</p><h2>Planning a Visit</h2><p>Kricket at 12 Denman Street, London W1D 7HJ operates Tuesday through Saturday with lunch from noon to 2:30 pm and dinner from 5 to 10:30 pm. Monday keeps the same split-service pattern. Sunday runs a single service from noon to 9 pm, which makes it the more relaxed option for a longer lunch. The Google rating sits at 4.6 from nearly 2,900 reviews.</p><p>The counter seats fill first and the room runs at a pace that makes a booking the sensible approach rather than a walk-in, particularly for weekend dinner. Groups marking a specific occasion should confirm with the restaurant directly about seating format and any preferences. The ££ price bracket means the decision calculus is different from a formal tasting-menu booking, but the Bib Gourmand and OAD rankings indicate this is not a restaurant to leave to chance.</p><p> For comparison at the higher end of British restaurant achievement, <a href="https://www.enprimeurclub.com/restaurants/moor-hall-aughton-restaurant">Moor Hall in Aughton</a>, <a href="https://www.enprimeurclub.com/restaurants/gidleigh-park-chagford-restaurant">Gidleigh Park in Chagford</a>, <a href="https://www.enprimeurclub.com/restaurants/hand-and-flowers-marlow-restaurant">Hand and Flowers in Marlow</a>, and <a href="https://www.enprimeurclub.com/restaurants/hide-and-fox-saltwood-restaurant">hide and fox in Saltwood</a> represent the kind of destination-led dining that occupies a different tier and occasion type entirely.</p><h2>What Regulars Order at Kricket</h2><p id="cuisine">The dishes most consistently cited in Kricket's public record point toward the Keralan fried chicken with curry leaf mayo, the Goan sausage croquettes, and the Karnatakan pork neck. These three items map onto the restaurant's core editorial position, southern Indian coastal and Deccan cooking brought into a small-plates format, and they represent the range of the menu's geography rather than a single regional focus. Chef Will Bowlby's cooking has held a Michelin Bib Gourmand since 2024 and has appeared in Opinionated About Dining's Casual Europe rankings continuously since 2023, which gives those particular dishes a level of external validation beyond the restaurant's own description of them.</p>
The chef associated with Kricket is Will Bowlby.
Pricing at Kricket is listed as ££.
The Keralan fried chicken with curry leaf mayo and Goan sausage croquettes appear most consistently in Kricket's public record as the dishes to anchor a meal around. Karnatakan pork neck is another fixture. The menu sits at the ££ price tier, so ordering across several dishes to share is how most tables approach it.
Hours at Kricket: Hours: Monday 12–2:30 pm, 5–10:30 pm Tuesday 12–2:30 pm, 5–10:30 pm Wednesday 12–2:30 pm, 5–10:30 pm Thursday 12–2:30 pm, 5–10:30 pm Friday 12–2:30 pm, 5–10:30 pm Saturday 12–2:30 pm, 5–10:30 pm Sunday 12–9 pm.
Kricket is located at 12 Denman St, London W1D 7HJ, United Kingdom, London.
Kricket has received recognition including: Kricket now boasts four branches across London, but this Soho spot was its original permanent home after its pop-up origins. The counter in front of the open kitchen dominates the room and is huge fun, although the seating downstairs has so….
12 Denman St, London W1D 7HJ, United Kingdom
Soho

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