Masaki Fujioka cooks as chef-owner of Nihon Ryori FUJI in Shizuoka, where white tilefish anchors a restrained Japanese counter.
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White tilefish at the counter
The light cook comes first: Masaki Fujioka, chef-owner of Nihon Ryori FUJI in Shizuoka, keeps white tilefish close to heat without surrendering its thread-like fibre. He has run this single chef-owned room since 2014, a focused station rather than a sprawling program. The name carries the first part of Fujioka and the presence of Mt. Fuji, folded together without announcement. Inside that frame, his work has settled around matsukasa-yaki, pine cone grilled white tilefish, not as a decorative signature but as the dish that tells the room how he thinks.
Fujioka’s lineage here is the daily discipline of a chef-owner, buying, cutting, cooking and serving within the same address. The restaurant draws seafood from Sasue Maeda Sakanaten, vegetables from Kuwataka Noen in Yoshida Town, Kinumusume rice from a local Shizuoka farmer, and sake from local houses. That is not a list for ornament. It is the geography of the pass. Mountain and sea arrive close enough to be held in the same course, and Fujioka’s job is to keep their edges clear.
A pine cone grill, kept light
Matsukasa-yaki asks for control at the skin. The white tilefish is crisped with hot oil, then steamed and grilled, a sequence that opens the scales into the pine cone shape while leaving the flesh tender. At FUJI, the dish is served with a broth made from tilefish bones, so the fish returns in two registers: texture first, then depth. The cook stays light because the point is not force. The thread-like fibrous texture must remain intact, and the aftertaste has to carry beyond the first heat of the skin.
The wider kaiseki menu follows the same restraint. Mirai corn has appeared as surinagashi, barracuda as a steamed course, Orido nasu eggplant as a local note, sardines as agemono, ara and aori ika as sashimi, white peach with white miso and golden sesame as shiraae. Rice closes part of the argument, sometimes with soy-marinated black skipjack, sometimes with Japanese squid and edamame beans. A fish-bone ramen often follows near the end, using what the kitchen has already earned.
Seven seats in a sharp room
The room is built for bench-side attention. A straight counter of castor aralia timber seats seven guests, facing Fujioka’s custom-made charcoal grill. The line of sight matters: oil, steam, grill, broth, bowl. Some work happens close enough to read by sound, including sesame ground for dressings and warabi mochi made counter-side. The room’s natural light gives the plates a clean edge without making the service feel staged.
Small pieces of Shizuoka sit on the table before the first course lands. Placemats come from timber craftsman Katsuhisa Toda. Coasters use Enshu Men Tsumugi, a local weaving method. The tableware moves between antique pieces and modern work by potter Yu Maruta, so the dish never sits in a neutral frame. It belongs to a place, and Fujioka lets that place stay legible.
One room, one held line
Nihon Ryori FUJI holds a current award. The room’s clearer measure is continuity: Fujioka still works from the Shizuoka address he opened in 2014, with the same chef-owned pressure on each course. Matsukasa-yaki at FUJI keeps the house honest.
Questions
Frequently asked
Who cooks at Nihon Ryori FUJI?
Masaki Fujioka is the chef-owner, and he runs the kitchen himself from the Shizuoka address.
What is the restaurant known for?
The room is centred on matsukasa-yaki, a pine cone grilled white tilefish dish that uses a broth made from the fish bones as well.
What kind of setting does it have?
Nihon Ryori FUJI is a single chef-owned room with seven seats at a straight counter facing a custom-made charcoal grill.
What local ingredients or suppliers are used there?
The kitchen draws seafood from Sasue Maeda Sakanaten, vegetables from Kuwataka Noen in Yoshida Town, Kinumusume rice from a local Shizuoka farmer, and sake from local houses.
The field
How it compares
| Place | Cuisine | Notes | Awards |
|---|---|---|---|
| Nihon Ryori FUJI | Japanese | · | · |
| Seirin | Seasonal Shizuoka Omakase | Shizuoka | · |
| Tempura Naruse | Itamae Tempura | Shizuoka | · |
| Tominokoji Yamagishi | Japanese | Kyoto | · |
| Unagi Shun | Charcoal-Grilled Unagi Fine Dining | Shizuoka | · |
| Yanagiya | Japanese | Gifu | · |
| Yardbird | Japanese | Hong Kong | Michelin 1 Star |