Alistair Frost

Alistair Frost is the founder of Pentire Drinks, a UK non-alcoholic spirits brand rooted in the coastal botanicals of North Cornwall. He previously worked in bars and drinks hospitality in London, including as general manager of Amuse Bouche Champagne Bars, before launching his own drinks agency and then Pentire in 2019. Pentire’s products are made from plants native to the Cornish coastline, and Frost has described the brand as shaped by surfing, coastal living, and a sustainability-led approach to drinking.