Eduardo “Lalo” González

Eduardo “Lalo” González is the co-founder of LALO Tequila, a blanco-only tequila brand launched in Austin and built around additive-free production and traditional Jalisco methods. He is the grandson of Don Julio González, and the brand name comes from his childhood nickname “Lalo. Public sources do not support a separate hospitality or wine-industry career beyond his tequila entrepreneurship.