Joe Schofield

Coming Up

At Tippling Club in Singapore, Joe Schofield was head bartender in a room where precision, presentation and pace had to hold together. That post gave his work a clear frame: drinks built with control, service shaped with intent, and detail treated as part of the recipe. Since 2024, he has been brand ambassador for Fentimans and owner of Schofield's Bar, Sterling, Atomeca Group, carrying the same bar-floor discipline into a wider remit. The through-line is consistency: technique, finish and an exact sense of how a drink lands in the hand and on the palate.

Where They Are Now

Brand ambassador for Fentimans since 2024, Joe Schofield now works in a role that extends bar practice into advocacy. The transition builds on his time at Tippling Club in Singapore, where the demands of service sharpened his attention to flavour, texture, aroma and the room around the glass. His current position still rests on those fundamentals: practical knowledge, repeatable standards and an understanding that drinks communicate as much through structure as through taste.

Signature

Sensorium Menu is the signature most closely tied to Joe Schofield's name. Created in 2017 while he was head bartender at Tippling Club in Singapore, the cocktail menu was conceived around aromas and the way scent can prompt memory. The work sits squarely in bar craft: not just a list of drinks, but a designed sequence that uses smell as part of the drinking experience. It shows an interest in how a menu can shape perception before the first sip.

In Their Words “I think each country has its own sort of style and influences, especially in Asia.” “I am honoured to become the very first ambassador for Fentimans.”

Recognition

Joe Schofield has received Tales of The Cocktail Spirited Awards, International Bartender of the Year.