Winemaker
José Luis Asenjo
- Discipline
- Winemaker
- Based in
- La Roda, Spain
i. Biography
José Luis Asenjo's work at Bodega Dehesa de Luna in La Roda, Spain is built on site-specific agriculture rather than abstraction. His own frame is topographic and practical: “We are at the highest point of the estate.” That is the level at which the Technical Director’s job begins here—reading elevation, land, and the estate as one working system.
The Climb
Technical training at Polytechnic University of Madrid gave José Luis Asenjo the basis for a career defined by precision and control of process. Since 2005, that training has been applied at Bodega Dehesa de Luna, where the Technical Director role sits inside the daily management of the estate.
Today
The Technical Director’s remit at the La Roda estate is agricultural before it is promotional. José Luis Asenjo describes the property as “a biodiversity reserve” and “a unique area for growing woody crops, olive trees and vineyards.” In his read of the site, climate and soil are not background conditions but active variables: “The ecological conditions in terms of climate and soil decisively influence the vineyard.”
Signature
José's signature wines include Orígenes, Gran Luna, and Purgapecados.
In Their Words “It is a biodiversity reserve; we can say it is a unique area for growing woody crops, olive trees and vineyards.” “The ecological conditions in terms of climate and soil decisively influence the vineyard.”
Recognition
His work is a long technical directorship at Dehesa de Luna, begun in 2005 and continuing to the present.
Profile updated July 2026
FAQ
Asked of José
What is José Luis Asenjo's current role?
José Luis Asenjo is Technical Director.
Where did José Luis Asenjo train or study?
José Luis Asenjo trained at Polytechnic University of Madrid.
