Keith Saarloos

The Climb

Today, Keith Saarloos is the founder and winemaker of Saarloos + Sons, and the title fits a practice built on touch, repetition, and attention. The work reads as close-range: close to the vines, close to the process, close to the choices that shape the result. That same working cadence extends beyond the cellar and fields through the weekly radio show and podcast "Chopping It Up with Keith Saarloos" of Krazy Country 105.9 / Chopping It Up with Keith Saarloos, where the voice stays plainspoken. He is also the farmer of Windmill Ranch Vineyard / Saarloos & Sons, keeping the agricultural side of the operation at the center. The thread across each role is continuity: the same hands that work the land also carry the story.

Today

At Saarloos + Sons in Santa Ynez, Saarloos serves as founder and winemaker, and the role reads as both family structure and farm logic. The label is framed through cultivation as much as production, with agriculture held in front rather than tucked behind the brand. That gives the winery a practical, grounded character, built around what endures.

Signature

Keith's signature wines include Cash's Crush Rosé 2024 Glow-in-the-Dark Edition. The name brings a note of play, but it still sits inside a practice defined by farming, family continuity, and direct involvement in the work.

In Their Words “We live to honor those that have come before us, and to prepare the way for those to come.” “If I ever wrote a book, I'd call it Honor & Prepare. That's our family creed.”

Recognition

“If I ever wrote a book, I'd call it Honor & Prepare. That's our family creed.” That line is the clearest marker of recognition here: not an award list, but a working creed that runs through Saarloos + Sons, through the farmer’s role at Windmill Ranch Vineyard / Saarloos & Sons, and through the weekly presence of "Chopping It Up with Keith Saarloos" of Krazy Country 105.9 / Chopping It Up with Keith Saarloos.