Paolo Dalla Mora

The Path

Brand work gave Paolo Dalla Mora a route through mass-market and fashion-facing management, moving from marketing executive at Unilever to marketing executive at McDonald's, then to head of marketing at Moschino, and later marketing and communication executive at Illva Saronno. Read together, those roles point to a practice built around positioning, consumer read, and the handling of image and message across different categories. That background is what made Engine Gin possible as a founder-led project. As CEO and founder, Paolo Dalla Mora brought a marketing discipline into distillation branding, where the product had to carry not only flavor, but a clearly staged identity.

The Work Today

Engine Gin was pitched by Paolo Dalla Mora as a good gin in a half-liter can inspired by motor oil, and that packaging idea sets the terms of the brand. The can is not an accessory to the liquid; it is part of the concept, giving Engine an industrial surface language tied to motors, memory, and the visual codes of the 1980’s. Paolo Dalla Mora’s line that “with words alone I no longer convince anyone” gets to the method behind the brand. The work relies on object, label, and presence doing what a pitch cannot: carrying the identity in hand, on shelf, and in use.

Signature

Paolo's signature wines include Engine Gin.

In Their Words “I used to talk about Engine Gin, I used to talk about the fact that I wanted to make a good gin packaged in a half-liter can inspired by that of motor oil.”

Acclaim

Engine is a new 100% organic gin made in Italy that, with its disruptive aesthetics, celebrates the imaginary connected with the world of motors and the cult myths of the 1980’s. In Paolo Dalla Mora’s hands, that description reads less like branding language than a working brief: origin, format, and reference all locked into the same product logic.