Giuliano Franchini

The work is organized around a split responsibility that is common in small houses and demanding in practice: making the wine while also carrying the business behind it. In Negrar, Valpolicella, Giuliano Franchini holds both roles, and that dual position keeps the name Franchini tied to the same ground in which the wines are made and the company is run. The arrangement is simple on paper and exacting in application, because production and ownership have to answer to the same place.

Valpolicella remains the center of gravity for Franchini, with Valpolicella wines as the specialty. As vintner, Giuliano Franchini is responsible for the making; as proprietor, he holds the wider stewardship of the house. Those are separate functions, but in this business they are not separate in effect, since each one shapes how the other is carried out. The company in Negrar stays rooted in its own territory, and that rootedness is part of the work itself.

For a house built around one region and one style, consistency is not incidental; it is the operating principle. Giuliano Franchini’s role sits inside that structure, where the identity of the wines and the identity of the company remain bound to the same locality.

Giuliano's signature dishes include Imperium.