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    Owner

    Isidoro González

    Owner, La Super-Rica Taqueria

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    Portrait of Isidoro González

    Portrait of Isidoro González

    i. Biography

    Isidoro González is the founder and owner of La Super-Rica Taqueria in Santa Barbara, California, which he opened in 1980 after leaving a career teaching college Spanish. He is a Jalisco native, and the restaurant’s menu was inspired by tacos al carbon and taqueria traditions he encountered in Mexico City.