Portrait of Matt Brady
i. Biography
Coming Up
At the University of California, Santa Barbara, the coursework ran alongside the practical pull of Santa Barbara wine country: harvest timing, grape handling, and the day-to-day decisions that shape a finished wine. Matt Brady’s training took hold in that setting, where the work depends on observation, judgment, and the discipline of knowing when to step in and when to hold back.
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Where They Are Now
“He taught me to trust myself and my gut.”
Signature
The named wines associated with Matt Brady point to a style built around site and season: Santa Rita Hills Chardonnay 2021, Zotovich Vineyards Chardonnay 2021, Santa Rita Hills Pinot Noir 2021, and La Vina Vineyard Pinot Noir 2021. Read together, they suggest a winemaking approach that keeps balance and texture in view while leaving room for vineyard character to remain clear in the glass.
In Their Words “Craig taught me a lot about solving wine challenges.” “I really learned everything I know from Craig.”
Honors
The professional record here is defined by the work itself: head winemaker at Jaffurs Winery from 2012 to 2015, then winemaker at Jaffurs Wine Cellars until 2016, followed by winemaker at SAMsARA Wine Co. in Goleta. Those roles mark a career shaped by consistency, trust, and the accumulation of practical cellar experience rather than display.
FAQ
Asked of Matt
What is Matt Brady's current role?
As of 2026, Matt Brady is Winemaker.
Where did Matt Brady train or study?
Matt Brady trained at University of California, Santa Barbara.
The Sunday email
Read about winemakers like Matt Brady in the Sunday email.
Every Sunday we send a lead story and up to four more about the chefs, winemakers, sommeliers and hoteliers behind the restaurants, bars, wineries and hotels we cover.
Recent stories
Free. One email a week, and you can unsubscribe from any issue.