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    Sommelier & Wine Program Leader

    Oceano Ordoñez

    Sommelier & Wine Program Leader, A16

    Discipline
    Sommelier & Wine Program Leader
    Portrait of Oceano Ordoñez

    Portrait of Oceano Ordoñez

    i. Biography

    Career Formal study and front-of-house discipline show up early in Oceano Ord’s work: San Francisco State University (2007), Dale Carnegie Training, and Court of Master Sommeliers gave him a base that spans business presentation, communication, and wine service. The through line is versatility, but the mechanics matter just as much, organizing systems, reading context, and moving between operational work and client-facing execution without losing control of either side. At Dulces y Chocolates 'La Giralda' (Chocolate / Confectionery Factory and Store) (1998–2004), Oceano Ord worked as Operations Specialist (direct to consumer and three-tier system), a role built on coordination, precision, and distribution discipline. At Anthem Worldwide (formerly Real Branding) (2007–2012), he was Strategic Marketing Planner and Project Manager and copywriter, handling both the structure of campaigns and the language that carries them. He served as Sr. Account Manager and supervisor at Swirl, continuing to build the client management and operational fluency that would carry into later wine work. Oceano Ord had moved into governance as Board Member and Norcal Finance Manager at Mankind Project USA. He was Wine Director and sommelier and Brand Steward and events and Luxury Organic Wine at Caspar Estate & Cultivar – Luxury Wine and Le Fantastique, a title that reflects a role spanning wine selection, brand expression, and the handling of hospitality around the bottle. He then served as Board Member at Glancy Wine Education Foundation (2024–2025), extending that mix of institutional and educational involvement. Business Marketing and Operations Consulting at Private Business Consulting (since 2014) runs as a long thread through the rest of the work, connecting advising, organizing, and building. Oceano Ord has also been founder and Creative Director and CEO of Ouroboros Wines. - Business Marketing and Operations Consulting, Private Business Consulting (2014–present) - Founder and Creative Director and CEO, Ouroboros Wines (2020–present) - Operations Specialist (Direct to consumer and three-tier system), Dulces y Chocolates 'La Giralda' (Chocolate / Confectionery Factory and Store) (1998–2004) - Strategic Marketing Planner and Project Manager and Copywriter, Anthem Worldwide (formerly Real Branding) (2007–2012) - Sr. Account Manager and Supervisor, Swirl (2012–2014) - Board Member and Norcal Finance Manager, Mankind Project USA (2017–2019) - Wine Director and Sommelier and Brand Steward and Events and Luxury Organic Wine, Caspar Estate & Cultivar – Luxury Wine and Le Fantastique (2018–2023) - Board Member, Glancy Wine Education Foundation (2024–2025) Education: San Francisco State University; Dale Carnegie Training; Court of Master Sommeliers

    Signature

    Ord’s current work sits at the intersection of wine, hospitality, and brand building. As Wine Director at Donato Enoteca, he operates inside the daily rhythm of service and the exacting decisions that shape a wine list. He also is the Founder, Creative Director, and Chief Executive Officer of Ouroboros Wines, founded, where elegant, mystical, luxury wines frame the broader mix of strategy, aesthetics, and operations that defines his practice.

    Recognition/etc “I also am a winemaker now.”

    FAQ What is Oceano Ord's current role? Oceano Ord is Wine Director. Where did Oceano Ord train or study? Oceano Ord trained at San Francisco State University and Dale Carnegie Training. What recognition has Oceano Ord received? Scholarship Recipient.