Wine Director
Will Jones
Wine Director, The Hope Farm
- Discipline
- Wine Director
Portrait of Will Jones
i. Biography
Will Jones is the Wine Director at The Hope Farm in Fairhope, Alabama, and also serves as Chief Operating Officer of Deep Roots Restaurant Group. The Hope Farm states that he joined the property in March 2020 as Assistant General Manager and Wine Director, became General Manager and Wine Director in 2021, and in January 2025 moved into the COO role while remaining Wine Director. Coverage from Deep Roots and related reporting notes that he leads the wine program across The Hope Farm and affiliated properties and has helped the restaurant earn Wine Spectator recognition and a James Beard semifinalist nod for its beverage program.
